Behind our brand
Growing up in an Asian country, I longed for clean, pristine beaches. The shores back home were unfortunately littered and left much to be desired. Dreams of sandy paradises where I could lounge freely were frequent, but always seemed distant.
Upon moving to Australia, those dreams became a reality. Every summer became an affair with the ocean, and I immersed myself in the sun-kissed life of an Australian beach lover.
But the Australian sun, while generous with its warmth, also came with a warning: its UV rays were intensely potent. I adore the sun’s embrace, the bronzed hue it lends to my skin. But cancer? Wrinkles? No, thank you. My search for a beach tent began, but the options left me disappointed. Overpriced, bland colors, poor durability—these were but a few issues. And the dreaded pop-up tents? A nightmare to fold back! Additionally, there existed a stereotype around beach tents—bulky, ungainly, and more 'mum-like' than 'modern girl'.
Why couldn't beach tents be stylish and functional? As a young, vibrant individual, I yearned for a beach accessory that would be a statement, not just a shade.
And so, the mission began. Reaching back to my roots, I reconnected with my home country and collaborated with a fantastic manufacturer. Together, we envisioned and crafted a beach tent that was not only protective against the sun but also sleek, modern, and aesthetic. A tent that could stand out, not just stand up.
Today, I hit the Australian beaches with pride and poise. My friends and I, draped in our trendiest bikinis, create content that radiates our joy and confidence. With our stylish tent as the backdrop, we have the perfect shade to scroll our phones, snap selfies, and simply chill, without compromising our skin's health or our style quotient.
Because at the heart of it, our brand isn't just about tents; it's about rewriting narratives, bridging cultures, and ensuring every beach day is both safe and stylish. Join us, and be part of the beach revolution!